New thinking about what we are eating!

FRESH the movie

FRESH is more than a movie, it’s a gateway to action. Our aim is to help grow FRESH food, ideas, and become active participant in an exciting, vibrant, and fast-growing movement.

When I write we, I don’t mean our small team (officially two of us, with lots of amazing helps from our interns and volunteers) but I mean YOU. All of you. FRESH is a grassroots efforts for a grassroots movement. It’s been tremendously exciting to see the movie catch on and spread like wild fire, being used all over the country as a platform to raise awareness and connecting people to the solutions available in their community.

Within a month of our launch, we’ve received over 20,000 visitors and hundreds of screenings have already been organized. We want to reach 1 million folks. Not just because that would totally feel nice to our ego (mine especially!), but because, we believe that FRESH can truly help get us to a tipping point, when sustainable food will no longer be just a niche market.

Please help us reach 1 million people (to start with that is.) Organize a home screening or a community screening. Get in touch with us, let us know what we can do more and better. We’re open!

I am thrilled to see that work that is being done to 'free our farmers' and create awareness around quality of food for our communities.

I will be organizing a viewing of the movie FRESH and invite you all to attend or find one in your local area. You do have a voice, you do vote with your dollar and you can make a difference right in your own backyard.

Smile and know that what you put into your mouth, chew and digest fuels your body, your life, your contribution to life on earth.

Enjoy! ~j